Weekly Search & Traffic Report

The lake house is drawing a summer crowd.

Traffic to the property is climbing as the season opens: 40 sessions this week, up 29%, and almost all of them first-time visitors. That's the good news. Underneath it are two things to tighten. Search sent fewer clicks even though the site was shown more — the core “big long lake” terms slipped from around position 8 to 10, right at the edge of page one. And there's no booking-enquiry event in Analytics, so none of this growing interest is being counted as an actual attempt to book. This week is about capturing the summer demand that's already arriving.

Search visibility · Google

Clicks

3
▼ 50%

Impressions

88
▲ 10%

Click rate

3.4%
▼ 55%

Avg position

10.3
▼ 1.8

Traffic & enquiries · Analytics

Sessions

40
▲ 29%

Users

34
▲ 62%

Enquiries

0
not tracked

New users

33
▲ 65%
01

Enquiries & bookings

What we can see about booking enquiries — and the gap in the tracking.

Tracking gap

The encouraging part first: 40 sessions came through this week, up 29%, almost all new visitors — real, growing interest in the rental as summer opens. The gap is that nothing counts a booking enquiry. The site is two pages — the homepage and an About page — and there is no form_submit, contact or booking event configured in GA4; the one form_start from the week before didn't even recur. So the tracked enquiry count is 0, and there's no way to know how many of these 40 visitors actually tried to book. The single highest-value move is putting a conversion event on the enquiry / contact action, so the growing traffic turns into a number you can see.

40
sessions on the site
last wk: 31
33
first-time visitors
last wk: 20
0
booking enquiry started (form_start)
last wk: 1
0
enquiry submitted — not tracked yet
last wk: 0
02

What's moving

Every line item, this week vs last.

Line itemThis wkLast wkΔ
Search
Impressions8880▲ 10%
Clicks36▼ 50%
Click rate3.4%7.5%▼ 55%
Avg position10.38.5▼ 1.8
Traffic
Sessions4031▲ 29%
Users3421▲ 62%
New users3320▲ 65%
Page views4536▲ 25%
Engagement
Scroll events119▲ 22%
User-engagement events815▼ 47%
Form starts01▼ 100%
Acquisition · sessions this week
Direct38—95%
Organic search2—5%

Search data from Google Search Console (sc-domain:biglongfarmhouse.com). Traffic and engagement from Google Analytics 4 (property 526456972, 'Lakehouse Website'), all on the biglongfarmhouse.com host; the site is two pages — the homepage and an About page — so views concentrate on the home page. Acquisition shows this week's channel mix. Enquiries: GA4 fires no form-submission, contact or booking event, so booking intent can't be counted yet — this week's priority fix. All figures are week over week vs 22–28 Jun, a window that includes the July 4 holiday; the traffic lift is the expected start-of-summer seasonal uptick.

03

Leading keywords

Your top search terms this week — all hyperlocal to the lake.

1big long lakebrand2 clickspos 4.5
2big long lake indiana0 clickspos 11.5
3big long lake rental0 clickspos 17.7
4big long lake in indiana0 clickspos 12.0
5shady nook big long lake0 clickspos 16.0
6biggest farm house0 clickspos 18.0
7upper long lake indiana0 clickspos 48.0
04

Market context

Your standing in the wider search market, via SEMrush.

4
Keywords you rank for
SEMrush sees a handful of ranked terms — expected for a single-property rental. Search Console sees more (9 this week), all hyperlocal to Big Long Lake.
$0/mo
Traffic value
The ranked terms are local and low-competition, so SEMrush assigns ~$0 commercial value. For a single rental the win isn't traffic value — it's owning the few 'big long lake' searches that convert to bookings.
~10
Average position
Across its core lake terms the site hovers right at the page-one edge (~10). Holding the top three for 'big long lake' and 'big long lake rental' is the whole search game here.
05

What's working

Standing strengths to protect.

✓

Summer traffic is climbing as the season opens

Sessions rose 29% to 40, with users up 62% and 33 first-time visitors — the seasonal lift you'd want heading into peak lake-house months. Interest in the property is genuinely growing.

✓

You own the top of your most important search term

For “big long lake” the site ranks position 4.5 and earned both of the week's search clicks. On the single most valuable local query, the site is already on page one and pulling the clicks it generates.

✓

Visitors are arriving with intent, not by accident

38 of 40 sessions were direct — people typing the address or returning from a saved link or rental listing. For a vacation rental, direct traffic usually signals real booking interest rather than idle browsing.

06

Priority fixes

Ranked by upside. Bars show each page's click rate against a realistic 3% target.

1Biggest gap

No booking-enquiry tracking — you can't see who tried to book

GA4 property 526456972 · enquiry / contact action
Sessions
40
Key events
0
Enquiry events
none
Click rateTarget 3%

GA4 fires only page_view, session_start, scroll and user_engagement — no form_submit, contact or booking event, and the single form_start from last week didn't recur. So even with 40 sessions and growing interest, not one is recorded as a booking attempt. For a rental, the enquiry is the entire point of the site; right now it's the one thing that isn't measured.

2High upside

Slipping off page one for your core lake terms

big long lake · big long lake rental · big long lake indiana
Avg position
10.3
Clicks
3 (from 6)
Core term
pos 4.5
Click rateTarget 3%

The site was shown more this week (88 impressions) but earned half the clicks, because average position slipped from 8.5 to 10.3 — right on the page-one / page-two line, where click-through falls off a cliff. “big long lake rental” sits at 17.7 and “big long lake indiana” at 11.5, both just off page one. These are the exact searches a would-be guest types.

3Watch

Almost all traffic is direct — search is a thin channel

GA4 · certification of channel mix
Direct
38
Organic search
2
Sessions
40
Click rateTarget 3%

Only 2 of 40 sessions came from search this week, despite 88 impressions — the site leans almost entirely on direct traffic from listings, saved links and word of mouth. That's a healthy base, but it doesn't grow on its own. Turning more of those impressions into organic visits would add a second stream of new guests on top of the repeat and referral traffic.

4Foundational

A two-page site limits what guests and Google can find

biglongfarmhouse.com · site structure
Pages
2
Home / About
only
Booking info
thin
Click rateTarget 3%

The site is just a homepage and an About page. Guests deciding on a stay want specifics — rates and availability, what's at the lake, sleeping arrangements, things to do nearby — and each of those is also a page Google can rank. More useful pages mean both a better booking decision and a wider search footprint.

This week's focus

Capture the summer demand — track enquiries, hold page one.

The season is bringing visitors — 40 sessions, up 29%, almost all new — but two leaks keep that from turning into visible bookings. There's no enquiry event, so you can't see how many tried to book; and the core “big long lake” terms slipped from position 8.5 to 10.3, halving search clicks. Turn on a booking-enquiry conversion, and nudge the homepage back onto page one for “big long lake rental,” and the growing summer traffic starts showing up as real enquiries you can count.

40
sessions this week
→
33
first-time visitors
→
0
enquiries tracked
=
#1
fix: track bookings