Weekly Search & Traffic Report

Tracking is live — and the first visitors are here.

This is the first week Analytics has data: the tracking went live on July 6, so everything here is a baseline, not a trend — there's no prior week to compare against yet. In that first week the coaching site drew 30 visitors, mostly direct with a few referrals and some social, and several found their way to the booking page. Search is just beginning — Google shows the site for its own name at around position 12. Two things are worth setting up now, while traffic is small: a booking event so enquiries get counted, and the search foundation. Every future report measures growth from this point.

Search visibility · Google

Clicks

0
none yet

Impressions

8
first week

Click rate

0%
no clicks yet

Avg position

11.6
for “double performance”

Traffic & bookings · Analytics

Sessions

30
first week

Users

24
first week

Bookings

0
not tracked

Page views

104
first week
01

Bookings & enquiries

What we can see about bookings in this first week — and the gap to close.

Baseline week

Analytics started collecting on July 6, so this is the first real week of data — a baseline. In it, 30 visitors came to the site and several reached the booking page (the /book page drew 7 views). The gap: there is no form_submit, schedule or contact event configured in GA4, so we can't yet see how many actually booked or enquired. The tracked booking count is 0 — a measurement gap, not necessarily reality. The single highest-value setup task right now, while volume is low, is a booking conversion event on the /book flow, so every week from here counts real enquiries.

30
sessions on the site
first week
23
first-time visitors
first week
3
reached the booking page (/book)
7 views
0
booking submitted — not tracked yet
no event
02

This first week

There's no prior week yet — this is the first week of tracking. Here's what it looked like.

Line itemThis wkLast wkΔ
Traffic · first week
Sessions30—first wk
Users24—first wk
New users23—first wk
Page views104—first wk
Pages · views this week
Home48—30 sess
Training13—4 sess
For athletes11—3 sess
Book7—3 sess
For moms7—3 sess
Acquisition · sessions this week
Direct21—70%
Referral6—20%
Organic social3—10%

Analytics started collecting on 2026-07-06, so this report covers 6–12 Jul with no prior week to compare against — every figure is a launch baseline. Traffic from GA4 (property 544432657, 'marydoubleperformance.com'), across the www and non-www hosts. Note: GA4 also recorded one session from localhost (developer testing) and traffic is split across www / non-www — worth adding an internal-traffic + hostname filter so future reports count only real visits to the canonical site. Search from GSC (sc-domain:marydoubleperformance.com): the site appears for only two brand terms so far. Bookings: no form-submission, contact or schedule event is configured, so enquiries can't be counted yet — the priority fix.

03

Leading keywords

The first search terms the site appears for — a footprint just forming.

1double performancebrand0 clickspos 11.6
2dual performance0 clickspos 43.0
04

Market context

Your standing in the wider search market, via SEMrush.

—
Not yet in SEMrush's index
SEMrush returns no data for marydoubleperformance.com — the site is too new to have an organic footprint. It will begin to appear once indexed and accumulating ranked terms.
0
Ranked keywords
No terms ranking yet beyond two brand impressions in Search Console. Expected at launch — this is the number to watch climb.
Baseline
This week's role
The first week of tracking. Every future week measures growth from here — in traffic, bookings and rankings.
05

What's working

Standing strengths to protect.

✓

Measurement is live — the site's performance is finally visible

Analytics began collecting on July 6, and the first week already shows 30 visitors across 8 pages. The most important foundation — being able to measure — is now in place, which is what makes every improvement from here trackable.

✓

Visitors are exploring the offer, not just the homepage

Beyond the homepage, people viewed training, the athlete and mom pages, and the method — and several reached the booking page. First-week visitors are engaging with what you actually do, a sign the site guides them somewhere.

✓

The early audience is arriving with intent

Traffic came mostly direct (21), with referrals (6) and social (3) — people pointed to the site, not random search traffic. For a coaching brand at launch, that warm, intentional audience is exactly what you'd expect first.

06

Priority fixes

Ranked by upside. Bars show each page's click rate against a realistic 3% target.

1Biggest gap

No booking event — the point of the site isn't counted

GA4 property 544432657 · /book flow
Sessions
30
Reached /book
3
Key events
0
Click rateTarget 3%

People are already reaching the booking page, but GA4 fires only page_view, session_start, scroll, user_engagement and click — no form_submit, schedule or contact event. So a booking or enquiry, the entire purpose of the site, currently reads as zero. Setting this up now, while traffic is small, means the baseline is clean and every future week counts real enquiries from day one.

2High upside

Barely visible in search — only the brand name so far

marydoubleperformance.com · Search Console
Clicks
0
Impressions
8
Ranked terms
2 brand
Click rateTarget 3%

The site appears in Google for just two terms so far — “double performance” (position 11.6) and “dual performance” — both essentially its own name. That's expected for a new site, but it means search isn't yet finding the site for what it offers: performance training for athletes, moms and women. The audience pages exist; Google just hasn't indexed and ranked them for those searches yet.

3Housekeeping

A dev session and split hosts are muddying the data

GA4 · internal-traffic & hostname filter
localhost sessions
1
Hosts
www + non-www
Impact now
small
Click rateTarget 3%

GA4 recorded one session from localhost (developer testing) and split the week's traffic across the www and non-www versions of the domain. It's minor at this volume, but left alone it quietly inflates and fragments the numbers as traffic grows. Cleaning it up now keeps every future report counting only real visits to the live site.

4Baseline

No market footprint yet — set the zero-point

SEMrush · marydoubleperformance.com
SEMrush data
none
Ranked keywords
0
Traffic value
$0
Click rateTarget 3%

SEMrush returns no data for the domain yet — it's too new to be in their index. Nothing is wrong; there's simply no external footprint to report. Treating this week as the baseline makes the coming weeks legible: the first time SEMrush picks up a ranked keyword is a milestone worth watching for.

This week's focus

Turn tracking on fully — count the bookings.

The milestone this week is real: tracking is live and the first 30 visitors are measured. The one thing still invisible is the point of the site — several people reached the booking page, but no booking event is configured, so enquiries read as zero. Set up a booking conversion now, while traffic is small, and next week's report starts showing real enquiries. In parallel, get the pages indexed so search becomes a channel beyond your own name.

30
first visitors
→
3
reached /book
→
0
bookings tracked
=
#1
fix: track bookings